COUNTIF / Marketing Specialist

Count Leads from Specific Source

I need to count how many leads in my monthly report came specifically from 'Organic Search'.

formula.xlsx
=COUNTIF(B2:B7,"Organic Search")

How it works: The COUNTIF function counts the number of cells within a specified range that meet a given criterion. In this scenario, `B2:B7` is the range of cells containing lead sources, and `"Organic Search"` is the criterion. The function will scan each cell in the range and increment a counter every time it finds 'Organic Search', providing an accurate total for leads from that specific source.

Data Setup

Lead ID Lead Source
101 Organic Search
102 Paid Ad
103 Organic Search
104 Referral
105 Organic Search
106 Social Media

Step-by-Step Guide

1

Open your monthly lead report in Excel.

2

Identify the column that contains the 'Lead Source' information (e.g., Column B).

3

Select an empty cell where you want the total count to appear (e.g., C1).

4

Type the formula: `=COUNTIF(B2:B7,"Organic Search")`

5

Press Enter to get the count of leads from 'Organic Search'.

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