TEXTJOIN / Marketing Analyst

Consolidating Ad Campaign Keywords

A marketing analyst needs to efficiently combine a list of individual keywords from a spreadsheet into a single, comma-separated string. This consolidated string is then used for bulk uploads to advertising platforms like Google Ads or Facebook Ads. Manually copying and pasting or typing each keyword with a delimiter is time-consuming and prone to errors, especially with large keyword lists.

formula.xlsx
=TEXTJOIN(", ",TRUE,B2:B5)

How it works: The `TEXTJOIN` function concatenates text from multiple ranges or strings. The first argument `", "` specifies the delimiter (a comma followed by a space) to be placed between each keyword. The second argument `TRUE` tells Excel to ignore any empty cells within the specified range, preventing extra delimiters. The third argument `B2:B5` is the range containing the keywords to be joined.

Data Setup

Keyword Category Keyword
Electronics laptops
Electronics smartphones
Electronics tablets
Electronics wearables

Step-by-Step Guide

1

Identify the range of cells containing the keywords you want to combine (e.g., B2:B5).

2

Choose an empty cell where you want the combined string to appear.

3

Enter the formula `=TEXTJOIN(", ",TRUE,B2:B5)`.

4

Press Enter to see the consolidated keyword string.

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